01
AI-Enabled Workflows
Built a rule-based engine and AI agents that audit brand tone and rewrite copy against the Brand Book — 82+ rules applied, zero external API dependency.
Strategic Design Leadership
Design systems for brands built to scale.
Edgar Silva leads Brand, Communication, Digital Design and AI Systems with a business mindset, helping organizations build coherent visual ecosystems, stronger digital experiences and clearer communication systems.
Brand SystemsAI-Enabled WorkflowsUX/UICommunication Design
Edgar Silva, Business Designer & Branding expert, dedicated to elevating Brands and boosting business growth // Head of Design at COFICAB Group
Strategy, systems and applied AI.Rule engines and AI agents that scale brand consistency.
Brand StrategyVisual IdentityUX/UICommunication SystemsDesign LeadershipBrand SystemsBusiness ImpactAI-Enabled WorkflowsBrand StrategyVisual IdentityUX/UICommunication SystemsDesign LeadershipBrand SystemsBusiness ImpactAI-Enabled Workflows
100+Brands
20+Years
14Countries
About
Design Leadership with strategic vision.
With experience leading global communication and Brand systems, my work connects strategy, visual identity, UX/UI, applied AI and operational thinking.
I believe Design should simplify complexity, create clarity and drive measurable impact across teams, markets and touchpoints.
In recent years, I've been building internal AI tools — rule engines, tone auditors and knowledge agents — that make brand consistency scalable across the organization, without relying on external services.
2024 · Now
Head of Design
COFICAB Group · Global
2022 · 24
Corporate Design Supervisor
COFICAB Group
2018 · 22
Product Marketing Specialist
COFICAB Group
2018
Guest Lecturer in Communication Design
Instituto Politécnico da Guarda · Higher Education
2013 · 18
Founder & Communication Design Leader
Puro e Associados
2011 · 13
Head of Design
City Council of Guarda
2009
Guest Lecturer in Communication Design
Instituto Politécnico da Guarda · Higher Education
2006 · 11
Founder & Creative Director
Puro Design Studio
Impact
From strategy to implementation.
02
Brand Systems
Scalable visual systems that align identity, communication and implementation.
03
Digital Experiences
UX/UI thinking applied to websites, platforms and tools that need clarity and performance.
04
Communication Design
Structured narratives, campaigns and assets that help teams communicate with consistency.
Speaking & Teaching
Authority built beyond the screen.
Guest Lecturer
Communication Design at Instituto Politécnico da Guarda, teaching Communication and Public Relations, and Communication and Interpersonal Relationships.
Team Trainer
I lead and train multicultural Design teams, aligning brand standards and creative process across 14 countries.
Guest Speaker
Talks on Design, brand and entrepreneurship, including the Image Forum at the Higher School of Applied Arts and Iberian youth association meetings. Still open to new conferences and workshops.
Thinking
Ideas on Design, business and clarity.
AI and Design
AI should not replace strategic thinking. It should remove friction so teams can think better and move faster.
Read on LinkedIn →Brand Strategy
A strong brand is not built from aesthetics alone. It is built from decisions that become visible.
Read on LinkedIn →Design Leadership
The value of Design increases when it helps teams make better business and communication decisions.
Read on LinkedIn →Brand Consistency
Consistency is not repetition. It is the ability to make different touchpoints feel like the same organization.
Read on LinkedIn →
LinkedIn
Follow on LinkedIn →
I share ideas on Brand, Design and AI.
Brand strategy, Design Leadership and AI-enabled workflows — before they reach anywhere else.
Selected Work
Real projects implemented in the market.
AI Brand Platform
An AI platform that audits brand tone, rewrites copy and answers questions about the product portfolio — 82+ brand rules, 763 technical records, zero external APIs.
View Case Study →
AMAS Porto da Carne
A visual identity designed to express care, proximity and community through a meaningful, human-centered brand system.
View Case Study →
IROV
A clean and approachable dental identity that balances clinical trust with a subtle human smile.
View Case Study →
Wellington Restaurant
A refined restaurant identity combining culinary heritage, heraldic symbolism and contemporary elegance.
View Case Study →
Kilograma Bakery
A tactile identity for an artisan bakery, built around warmth, authenticity and handcrafted detail.
View Case Study →
Viana Vintage Café
A vintage café identity rooted in Portuguese cultural symbolism and subtle typographic discovery.
View Case Study →
Get in Touch
Let’s build systems that actually work.
Whether you are repositioning a brand, creating a digital platform or improving communication consistency, let’s talk about what really needs to change.