01
AI-Enabled Workflows
I built a rule-based engine and AI agents that audit brand tone and rewrite copy against the Brand Book: 82+ rules applied, zero external API dependency.
Strategic Design Leadership
Design. Branding. Business impact.
Edgar Silva leads Design within COFICAB Group's global Corporate Communication team, active across 14 countries. An expert in Branding and AI-Enabled Systems, he helps organisations build coherent visual ecosystems, stronger digital experiences and clearer communication systems.
Brand SystemsAI-Enabled WorkflowsUX/UICommunication Design
Corporate Design, Branding & AI-Enabled Systems // Leading Corporate Design for COFICAB Group across 22+ production sites in 14 countries //
Strategy, systems and applied AI.Rule engines and AI agents that scale brand consistency.
Brand StrategyVisual IdentityUX/UICommunication SystemsDesign LeadershipBrand SystemsBusiness ImpactAI-Enabled WorkflowsBrand StrategyVisual IdentityUX/UICommunication SystemsDesign LeadershipBrand SystemsBusiness ImpactAI-Enabled Workflows
100+Brands
20+Years
14Countries
About
Design Leadership with strategic vision.
With experience leading Design within a global Corporate Communication team, my work connects brand strategy, visual identity, UX/UI, applied AI and operational thinking.
I believe Design should simplify complexity, create clarity and drive measurable impact across teams, markets and touchpoints.
In recent years, I've been building internal AI tools, including rule engines, tone auditors and knowledge agents, that make brand consistency scalable across the organisation, without relying on external services.
2024 · Now
Head of Design
COFICAB Group · Global
2022 · 24
Corporate Design Supervisor
COFICAB Group
2018 · 22
Product Marketing Specialist
COFICAB Group
2018
Guest Lecturer in Communication Design
Universidade Politécnica da Guarda · Higher Education
2013 · 18
Founder & Communication Design Leader
Puro e Associados
2011 · 13
Head of Design
City Council of Guarda
2009
Guest Lecturer in Communication Design
Universidade Politécnica da Guarda · Higher Education
2006 · 11
Founder & Creative Director
Puro Design Studio
Impact
From strategy to implementation.
02
Brand Systems
Scalable visual systems that align identity, communication and implementation.
03
Digital Experiences
UX/UI thinking applied to websites, platforms and tools that need clarity and performance.
04
Communication Design
Structured narratives, campaigns and assets that help teams communicate with consistency.
Speaking & Teaching
Authority built beyond the screen.
Guest Lecturer
Communication Design at Universidade Politécnica da Guarda, teaching Communication and Public Relations, and Communication and Interpersonal Relationships.
Team Trainer
I lead and train multicultural Design teams, aligning brand standards and creative process across 14 countries.
Guest Speaker
Talks on Design, brand and entrepreneurship, including the Image Forum at the Higher School of Applied Arts and Iberian youth association meetings. I'm still open to new conferences and workshops.
Testimonials
What people say about working with me.
His expertise in branding goes beyond aesthetics, encompassing a deep understanding of positioning, communication, and strategy. Edgar demonstrated a remarkable ability to translate the brand's essence into visual elements that communicate professionalism, trust, and innovation.
I truly believe that Edgar is what you would call a “Natural Born Leader.” […] He brings the best out of people. With him, you have fun and you work hard.
Working with Edgar in the same team is an amazing experience: I learned a lot just by listening to him speaking about design and branding. In addition to his outstanding technical and great design skills, he's a great team player, a humble talented person and a real gentleman!
He is one of the most detail-oriented designers I have ever worked with. Despite all the workload, he always makes sure to deliver the most creative designs on time and always with a smile.
Recommendations originally published on LinkedIn.
Thinking
Ideas on Design, Branding and Business.
What is an AI-enabled brand system?
A practical explanation of how brand rules, knowledge, interfaces and human oversight can work together to make brand consistency scalable.
Read article →How to scale brand consistency across a global organisation operating in 14 countries
Practical lessons from coordinating brand systems, teams and physical touchpoints across markets without turning consistency into rigid repetition.
Read article →Rule-based brand governance vs external AI
When deterministic brand rules are stronger than generative AI, where language models help, and how to choose a responsible architecture.
Read article →Explore all articles
Original notes connecting strategy, systems and implementation.
View all →LinkedIn
A few recent posts.
LinkedIn
LinkedIn →
I share ideas on Brand, Design and AI.
Brand strategy, Design Leadership and AI-enabled workflows before they reach anywhere else.
Selected Work
Real projects implemented in the market.
AI Brand Platform
An AI platform that audits brand tone, rewrites copy and answers questions about the product portfolio: 82+ brand rules, 763 technical records, zero external APIs.
View Case Study →
AMAS Porto da Carne
A visual identity designed to express care, proximity and community through a meaningful, human-centred brand system.
View Case Study →
IROV
A clean and approachable dental identity that balances clinical trust with a subtle human smile.
View Case Study →
Wellington Restaurant
A refined restaurant identity combining culinary heritage, heraldic symbolism and contemporary elegance.
View Case Study →
Kilograma Bakery
A tactile identity for an artisan bakery, built around warmth, authenticity and handcrafted detail.
View Case Study →
Viana Vintage Café
A vintage café identity rooted in Portuguese cultural symbolism and subtle typographic discovery.
View Case Study →FAQ
The essentials, in a few lines.
Edgar Silva leads Design within COFICAB Group's global Corporate Communication team, active across 14 countries. He's an expert in Branding and AI-Enabled Systems, and his work connects brand strategy, visual identity, UX/UI and AI workflows applied to real business problems.
Edgar Silva built internal rule engines and AI agents that audit brand tone and apply guidelines automatically, with 82+ brand rules applied with no external service dependency, making brand consistency scalable across the organisation.
Edgar Silva has more than 20 years of experience, including Head of Design roles at two different organisations. He founded two design studios, Puro Design Studio and Puro e Associados, and has been a guest lecturer in Communication Design at Universidade Politécnica da Guarda. He holds a postgraduate degree in Communication Design with a focus on Branding and also attended doctoral studies in Communication Design at Universidade Autónoma de Barcelona.
Edgar Silva is based in Portugal and leads teams and brand projects across 14 countries, coordinating stands, campaigns and brand systems at a global level.
Edgar Silva can be contacted by email at mail@edgarsilva.com, on LinkedIn, or through the form at the bottom of this page.
Get in Touch
Let’s build systems that actually work.
Whether you are repositioning a brand, creating a digital platform or improving communication consistency, let’s talk about what really needs to change.
Scan to chat on WhatsApp