A premium honey identity rooted in landscape, craftsmanship and natural authenticity.
Alto das Urgas is a honey brand produced in Maçainhas, in the mountainous Beira Interior region of Portugal. The challenge was building a premium identity that communicated mountain origin and artisanal method in a category where most regional honey relies on generic, personality-free labelling. The brand also needed to work across languages, since the honey is bound for export.
The logotype pairs a tall, condensed serif for "URGAS" with a smaller sans-serif "ALTO DAS" set above it, creating a clear hierarchy between the place name and the brand name. The icon is a bee drawn in a single continuous thin line, with two orange bands crossing the abdomen — a direct nod to honeycomb and honey without illustrating a literal hive. That dark petrol-blue, orange and earthy olive-and-caramel palette then carries into a secondary icon set, each icon tied to its own colour, used to map different honey varieties or stages of production.
The finished system spans logotype, standalone icon, business cards, packaging signage and communication materials built around landscape and hive photography arranged in a hexagonal honeycomb grid. The result reads as premium while staying visibly tied to the mountain and the hands-on work behind every jar.
