A bold industrial identity that connects business sector, founder story and visual impact.
DB3 is a fuel and lubricant distributor based in Manteigas, at the heart of the Serra da Estrela, and it needed an identity that could carry weight on a delivery van, a fuel pump and a business card alike. The name itself was the brief: the founder's initial and birth year, which risked reading as an arbitrary alphanumeric code unless it was built into something with real visual presence.
The wordmark splits the bold white "D" from a lighter grey "83," making the founder's initial and year legible as two distinct ideas within one solid, condensed lockup built for signage and small print alike. Above it sits a droplet — the product itself, fuel — with a five-pointed star cut from its base in negative space, rendered in a warm gradient from yellow through orange to red. That same palette reappears as a faceted, low-poly mountain range wrapped around the wordmark, doubling as both a flame silhouette and a graphic nod to the Serra da Estrela terrain the business serves.
The system holds up across a presentation folder, two business card variants in light and dark, a lanyard-mounted ID badge, and full vehicle livery on the company's delivery van, where the faceted mountain graphic wraps across the rear panel and doors. It reads as a serious, road-ready industrial mark up close and at speed, while still carrying the personal story — initials and year — that the founder wanted at its core.
