Europe
The Battery Show Europe.
Design Leadership · Global Stands
Global Stand Design
As Head of Design at COFICAB, I coordinate a team that designs and delivers an average of 6 stands a year, at industry trade shows worldwide.
My role · Strategic and creative direction
Africa
Africa EV Mobility Expo.
Americas
Automotive industry trade show.
Challenge
A multinational present in 14 countries takes part in dozens of international trade shows every year, from battery and e-mobility shows in Europe to equivalent events in Africa and the Americas. Every event has its own floor space, budget, local regulations and build partner, yet the brand has to feel exactly the same on every continent.
Approach
I lead an internal team and a network of production partners in each region, supported by a modular brand system (graphic walls, lighting, furniture and signage) that adapts to spaces of different sizes and formats without losing consistency. I provide creative direction and review every local build, coordinating teams across time zones and working cultures.
Solution
The result is an average of 6 stands a year across 3 continents, every one recognisable as the same brand, even though none of them is physically identical. This is teamwork: I coordinate the vision and consistency, but delivery in each region only happens thanks to the local teams and production partners involved in every event.
Impact
Global presence, coordinated as a team.
6Stands coordinated per year, on average
3Continents
1Modular brand system