An expressive identity translating rhythm, movement and performance into a vibrant visual system.
O Estúdio needed an identity that could stand up against established dance schools while communicating both physical energy and artistic discipline at once. The challenge was condensing “art and movement” — two abstract ideas — into a single symbol, without leaning on the posed dancer figures that saturate the category.
I built the mark around the brand's own initial: a lowercase “e” drawn with a spiralling, almost calligraphic stroke that reads like a body turning, set inside a solid near-black circle. That core is flanked by concentric arcs — grey on the left, vibrant magenta on the right — acting like sound or motion waves radiating outward, giving the mark an immediate sense of rhythm and amplification.
The result is a compact, memorable symbol that stays legible even at small sizes, paired with a rounded lowercase wordmark and the “arte e movimento” tagline set in small caps. The identity extends onto apparel — visible on a promotional t-shirt — carrying the same graphic energy from the symbol into the studio’s merchandise.
